About How-to


BBC Media Action is an independent charity that draws on the BBC’s fundamental values and editorial standards to guide its work; we are not funded by the licence fee. We run media and communication projects, which help people cope with crises, improve their health and hold leaders accountable – among much else.

Audiences are at the heart of everything we do. Our research informs the production of our programmes, from their content to whether to run them on the radio, TV or online. Watch this video to find out more.

More detail on the research and reports based on this data can be found in the related tools section on each thematic and country page.

This portal is produced by BBC Media Action. For more information about BBC Media Action, please visit our site. Data has been processed and managed by SwissPeaks Group.

If you have any queries about the data, would like full datasets, or have any other questions, please email us at: BBCMediaActionResearchandData@bbc.co.uk.

Knowing your audience is critical to implementing any development plan or project. This portal provides insights into people by providing open access to survey data from across the world. It can help you to understand the motivations, thoughts and beliefs of your audience, to help you increase the impacts of your projects.

Our data, taken from face-to-face audience surveys, gives an understanding of: how people live and adapt to changes in climate, what health issues they face, the processes and decisions that affect how they live within societies and where they turn to for information. The data is organised into three main thematic areas: