About How-to

Understand people

for effective change

What are young Bangladeshis most worried about? Are rural Kenyans interested in politics? Do Palestinian women trust the media? Find the answers in our portal, which features reports and data from surveys conducted over five years in countries across Africa, Asia and the Middle East

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Organised by country and theme, this portal is designed to help development leaders, practitioners and researchers better understand what people in the developing world think, feel and want.


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How can this data be helpful?

Understanding your audience is critical to implementing any development plan or project.

Knowing someone’s age, gender, location, income, and education only gives you part of their story. It is also important to consider what people know and believe about something, how they feel about it and what they are already doing about it.

Explore data related to resilience, governance, and media.

Data Set


In 2012 and 2013, Climate Asia, investigated the perceptions of climate change among more than 30,000 people across seven Asian countries to determine how media could play a role in supporting people. The research data for Vietnam was used by the state TV station, VTV, to produce programmes that addressed concerns about climate change.

Click on ‘Explore data’ to see our  resilience datasets and review the case study.



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Data Set


Our governance research seeks to understand whether media programmes can foster political participation by providing access, increasing knowledge, stimulating discussion and enabling people to interact directly with decision-makers.

In our case study, that uses data from Kenya (across three timepoints), we show how governance data can be used to identify the groups that are the least engaged in politics and in turn understand how media can be used to target and engage them better.

Click on ‘Explore data’ to see our governance datasets and view related case studies.

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Data Set


Media landscapes are ever changing and understanding how people use and access TV, radio, mobile and newspapers is important when choosing how to communicate with audiences. It helps us produce effective programmes.

Our case study explores data from Myanmar to show how media data can be used to generate insights that can help identify the most effective ways of communicating with audiences.

Click on ‘Explore data’ to see our media datasets and review the case study

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